Don’t wanna miss out

FULL VISUALIZER

I devised a strategy to shoot, edit, and design a number of visuals to promote the release of each song across social media. The base of these social videos was a longer video built for websites and Youtube, while additional videos utilizing the same footage could be repurposed for a cohesive social media marketing campaign.

Black drawing of a whale with three blue lines underneath, resembling water splashes or movement.

ANIMATION

Colorful background with neon-like text that says "Don’t Wanno Miss Out"

In addition to videos, animations and animated album covers for each song help express the identity in a slightly different medium. You’ll notice that the style between these covers is very similar, building on our cohesive “campaign” structure for this EP promotion.

(Example from other single)

Album covers

The idea behind a cohesive, campaign style, approach was specifically designed to attract NEW listeners and bring them along for the journey of the release. Cohesiveness across songs evokes a certain “building” nature.

Colorful neon sign that reads 'Left Here in LA' with a yellow background.
The word 'Retoxicated' in playful, stylized font against a colorful, blurred background with red, purple, and blue hues.
Colorful psychedelic background with the text 'Dance to Forget' in playful, outlined letters.
Colorful abstract background with the text 'Like This' in stylized, outlined font.

Vertical Video

After shooting all the footage, the next (and arguably most important) step is the editing. Because we may be reusing footage, it’s important to keep it exciting for the viewer. utilizing different text (and lyrics) is a great way to keep it unique.

Social Content + Strategy

After we have the content, it’s time to start promoting. I built a social media strategy to help the client maintain a schedule to maximize engagement. This was specifically designed for them, and it takes market research to analyze what will work best for each person/ brand.

Posted Examples

Three smartphone screens displaying promotional graphics for a song titled "Left Her in LA." The left screen features a colorful, abstract background with the song title and a waveform. The middle screen shows a cityscape background with the song title, release information, and a thumbnail of the first screen. The right screen has an orange background with the song title, a snapshot of the city at dusk, and bold text indicating the song is out now, with a 30-second visualizer.
An infographic showing three types of Instagram posts: two main posts displayed on smartphones with text overlays, and a description emphasizing that main posts are for followers and reels are for daily posting without cluttering the timeline. The first main post features a silhouette of a person with the text 'Left her in LA out now.' The second main post shows a colorful background with the text 'Left Her in LA.' The third visual is an official 30-second video clip with the same message, aiming to keep followers engaged without overwhelming the timeline.
A presentation slide explaining the benefits of Reels on social media, with three smartphones showing different Reels designs. The slide has a blue background with black and white text about posting content daily without bombarding audiences. Three phones illustrate different Reels templates with colorful text overlays and graphics, each labeled with details about style and speed.

Album covers in sequence