RETOXICATED

Like the other songs in this campaign, this single was devised similarly, to shoot, edit, and design a number of visuals to promote the release of each song across social media. The base of these social videos was a longer video built for websites and Youtube, while additional videos utilizing the same footage can be repurposed for a cohesive design across all visuals in the EP.

In addition to videos, I also designed and animated album covers for each song. You’ll notice that the style between these covers is similar, building on our cohesive “campaign” structure for this EP promotion.

The most important step in the entire process is the editing. Because we may be reusing footage, it’s important to keep it exciting for the viewer. utilizing different text (and lyrics) is a great way to keep it unique.

The idea behind a cohesive, campaign style, approach was specifically designed to attract NEW listeners and bring them along for the journey of the release. Cohesiveness across songs evokes a certain “building” nature.

Once we have the edited videos, the true promotion can begin. I built a social media strategy to help the client maintain a schedule to maximize engagement. This was specifically designed for them, and it takes market research to analyze what will work best for each person/ brand.