Left her in LA
(Single 1 of 3)
FULL VISUALIZER
I devised a strategy to shoot, edit, and design a number of visuals to promote the release of each song across social media. The base of these social videos was a longer video built for websites and Youtube, while additional videos utilizing the same footage could be repurposed for a cohesive social media marketing campaign.
Animation
In addition to videos, I also designed and animated album covers for each song. You’ll notice that the style between these covers is very similar, building on our cohesive “campaign” structure for this EP promotion.
Album covers in sequence
SOCIAL VIDEO + Strategy
After we have the content, it’s time to start promoting. I built a social media strategy to help the client maintain a schedule to maximize engagement. This was specifically designed for them, and it takes market research to analyze what will work best for each person/ brand.
After shooting all the footage, the next (and arguably most important) step is the editing. Because we may be reusing footage, it’s important to keep it exciting for the viewer. utilizing different text (and lyrics) is a great way to keep it unique.
Vertical Video
VISUALIZER CUTDOWNS
The idea behind a cohesive, campaign style, approach was specifically designed to attract NEW listeners and bring them along for the journey of the release. Cohesiveness across songs evokes a certain “building” nature, keeping fans guessing what could come next.
