Left her in LA

(Single 1 of 3)

FULL VISUALIZER

I devised a strategy to shoot, edit, and design a number of visuals to promote the release of each song across social media. The base of these social videos was a longer video built for websites and Youtube, while additional videos utilizing the same footage could be repurposed for a cohesive social media marketing campaign.

Animation

Colorful neon sign with the text "Left Her in LA" in white and red letters, with a purple and blue background surrounded by a yellow border.

In addition to videos, I also designed and animated album covers for each song. You’ll notice that the style between these covers is very similar, building on our cohesive “campaign” structure for this EP promotion.

Three white chalk lines on a black chalkboard background.

Album covers in sequence

The word 'Retoxicated' in stylized, white, wavy text with a glowing blue outline on a red, purple, and blue gradient background
Colorful gradient with a blurred, oval shape in the center. Overlaid text that says "Like This" in stylized, multicolored font.
Colorful and blurred background with the text 'Dance to Forget' in playful, bright letters.
Black background with cream-colored abstract paint stroke resembling grass blades or plant leaves.
Colorful background with the phrase "Don't Want Miss Out" in a glowing, playful font.

SOCIAL VIDEO + Strategy

After we have the content, it’s time to start promoting. I built a social media strategy to help the client maintain a schedule to maximize engagement. This was specifically designed for them, and it takes market research to analyze what will work best for each person/ brand.

After shooting all the footage, the next (and arguably most important) step is the editing. Because we may be reusing footage, it’s important to keep it exciting for the viewer. utilizing different text (and lyrics) is a great way to keep it unique.

A black background with three beige sketch lines that resemble plant stems or blades of grass.

Vertical Video

VISUALIZER CUTDOWNS

The idea behind a cohesive, campaign style, approach was specifically designed to attract NEW listeners and bring them along for the journey of the release. Cohesiveness across songs evokes a certain “building” nature, keeping fans guessing what could come next.

Black background with beige-colored sketches of three grass blades.

POSTED EXAMPLES

An infographic explaining how Instagram Reels allows users to post videos without filling their main feed. The image features three smartphone screens showing different Reels content with text overlays, and descriptions below indicating their visual styles and status, such as coming soon or out now.
Image showing three different Instagram post formats: vertical 1 with 'Coming Soon' message, vertical 5.1 with a 0-15 second snippet and 'Coming Soon' message, and an official visual with a 30 second video titled 'Out Now.' Text on the right explains main posts are for fans and reels allow daily posting without showing on everyone's timeline.
Digital graphic showing three smartphone screens with promotional Instagram story visuals for an album or single titled 'Left Her in LA.' The left screen features a yellow background with pink and purple dots and grunge-style text 'Left Her in LA,' labeled 'Vertical 5.1 Come Soon.' The middle screen displays a city scene with bright lights and a car, with the same title and a colorful gradient graphic, labeled 'Vertical 6 0-15 Sec Snippet Out Now.' The right screen has an orange background with black text 'New Single Left Her in LA,' an image of a city street, and calls to action 'Official Visualizer Out Now,' labeled 'Official Visual Out Now.'

Album Covers